Présentation du sujet:

Dans le cadre de l'épreuve des Travaux Pratiques Encadrés de Première Economique et Sociale, nous avons porté notre étude sur la firme internationale : Nike. La marque est le numéro un mondial de l’équipement sportif, juste devant son concurrent Adidas. Qualité de la fabrication, design branché et innovation sont les clés du succès de Nike. Dans ce blog, nous allons voir comment Nike a bâti son image. Qui sont ses clients?

Introduction:

Nike is an american company specialized in the ready-to-wear clothing and the sports equipment. It is directed since its debuts by the american Philip Knight. The head office of Nike is based in the Oregon in the United States. At the time of the creation of Nike, it's the German brands as Adidas and Puma that dominate this market. Nike quickly becomes the world leader of this industry. In effect, during the year 2011/2012 its turnover was 24,1 billions dollars. For 2015, the company anticipates a turnover of 27 billions dollars. On the 27 billions dollars anticipated, 23 billions will be generated by Nike itself, and 2 billions will be generated by Converse that the group had bought in 2003 for the sum of 305 millions dollars. Nike employs more than 18 600 employees in jobs direct and 652 926 employees work for subcontractors of the brand all over the world. We go to see in our study that the Nike company built her image grace has a charismatic leader, grace has a cheap products and especially grace has the publicity.